E-commerce Apps & Tools

Selling online in Africa breaks in places it does not break elsewhere. Addresses are informal, so delivery depends on phone calls and landmarks. Card penetration is low, so cash on delivery and mobile money have to be first-class options rather than afterthoughts. Trust is the real conversion barrier, which is why so much commerce happens over WhatsApp and Instagram instead of storefronts. The products in this category are built with that in mind: storefront builders aimed at social sellers, checkout and payment tools that handle mobile money natively, inventory and order management for merchants running a shop and a DM inbox at once, and last-mile delivery coordination. Some are marketplaces in their own right; others are the picks and shovels other sellers run on. If you are building a commerce product, this page is also a map of what is already solved and what is not. Every listing has a verified founder behind it. Upvote what works and talk to the people who made it.

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Frequently asked questions

Do these platforms support mobile money?
Most do, and many treat it as the primary payment method rather than an add-on, alongside cash on delivery and bank transfer.
Is there anything for selling on social media?
Yes. Because a large share of African online commerce happens on WhatsApp and Instagram, several products here are built specifically to turn chat conversations into orders, invoices and tracked deliveries.
Can I find delivery and logistics integrations?
Some commerce platforms bundle last-mile delivery directly. For dedicated shipping and fleet software, see the Logistics category.